See your potential

University communications tend to be awash with generic campaigns featuring images of earnest students sat at their desks. Staffordshire University challenged LMC to break the mould and devise something fresh and dynamic to stand out from the crowd. This simple creative concept was embraced and expanded across social media and print platforms, ultimately becoming one of Staffordshire University’s most successful campaigns, earning several awards along the way.

Digital Institute London

In 2019, Staffordshire University launched a cutting-edge digital innovation centre in London offering specialised courses tailored to the computer game industry. 

LMC was responsible for crafting the entire brand, ranging from the logo and guidelines to the website, digital assets, brand videos, and printed materials. A significant departure from the primary Staffordshire University brand was the adoption of an electric blue colour scheme, strategically chosen to underscore the theme of technology.