A visual workout for The Gym Group

The Gym Group appointed LMC to develop a comprehensive library of video and photography assets that reflect their brand personality and enhance their image as a premium yet accessible fitness option. The deliverables aimed to showcase The Gym Group’s expertise and authority in fitness through high-quality imagery of equipment and members.

LMC managed the entire casting process and utilised a tailored lighting setup to reinforce the desired premium economy aesthetic, ensuring the assets were unique and ownable to the brand.

A high intensity challenge

The ambitious project included the delivery of 140 videos and 700 photographs for use across web, digital platforms, paid media, the app, and out-of-home advertising. Over six days, LMC coordinated all aspects of the shoots at two different locations and handled all post-production tasks, ensuring seamless execution throughout the project.