1_Paradise IPA.jpg

Paradise IPA

Packaging, Brand Identity, Motion

 
 

A vibrant, tropical pale ale to stand out from the crowd

Thwaites has launched a new pale ale to compete in the craft beer market. With fresh citrus and mango notes, it is designed to appeal to younger drinkers aged 18 to 35.

 
 
LMC Paradise IPA Packaging
 
 

A refreshing approach

LMC created the beer's look and feel from scratch, ensuring the font stands out at the bar. The design is vibrant and striking, differentiating it from the competition.

 
 
LMC Paradise IPA Packaging
LMC Paradise IPA Packaging