Putting local communities first

The East of England Co-op is the largest independent retailer operating in the East of England, serving communities across Essex, Suffolk, and Norfolk with a range of food stores and specialised services.

The thread

Engaging LMC to craft a brand for the launch of its new corporate framework, 'Our Co-op', the East of England Co-op sought to define a set of values and behaviours which set out how the business should operate and how colleagues should work together. 

In response, LMC introduced a simple yet impactful concept: 'the thread'. This visual motif acted as a clever visual shorthand for the plan as a whole, with 'Our Co-op' symbolising the thread interconnecting every part of the business and extending its influence into the wider communities it supports across the East of England region.

“LMC have been a brilliant partner for us whilst developing a range of creative materials to support the launch of our new strategy and values. We engaged them from initial concepts to final production, and they have impressed us with the quality of their thinking, attention to detail and creative approach. They’ve worked very closely alongside our team and I can heartily recommend them if you’re looking for a sound creative partner.”

Oli Watts
Head of Marketing, East of England Co-op