A club, not a gym

Coinciding with a major investment across the entire estate of clubs to improve the customer experience, LMC was appointed to undertake an extensive re-positioning and re-branding of the David Lloyd Leisure brand with the ambition of becoming more premium and aspirational: a club rather than a gym.

David Lloyd Rebrand

The David Lloyd App

David Lloyd Clubs sought a comprehensive campaign spanning both print and digital platforms to promote their upgraded app. LMC orchestrated the entire campaign, encompassing copywriting and photography. The initiative proved highly successful, resulting in an impressive 85% of members now using the app.

LMC David Lloyd Comms