Fantastical escapism

Located in Staffordshire, England, Alton Towers Resort is the UK's most popular theme park. With over three decades of collaboration, LMC has played a pivotal role in shaping the identity of Alton Towers Resort. Our contributions include creating the brand identity, multiple ride identities, key visuals and maps, all of which embody the brand essence of ‘fantastical escapism.’

A first for theme parks

The 2024 Alton Towers Resort map is the world’s first fully 3D rendered theme park map. This stunning creative captures the enchantment, scale, and breadth of attractions offered within the park. The map offers complete flexibility, accommodating everything from diverse angles and close-ups suitable for on-site digital screens, to adjustments in lighting and weather to match the time of day or season.

LMC are responsible for crafting the annual Alton Towers Resort gate-map, packed with details about the offerings available on park.

Iconic ride identities 

Frequently beginning with just a blank canvas, LMC has meticulously crafted the brand narratives, identities, and key visuals for numerous beloved and iconic rides at Alton Towers Resort.